DRYFT
A company focused on providing nicotine users with a tobacco-free alternative that utilized bold branding to differentiate itself from competitors.
ROLE
Graphic Designer
ACCOUNTABILITIES
Brand Design and Development
Social Media Content
Web Design
Print Collateral
Point-of-sale
Product Packaging
3D Modeling
SUMMARY
Dryft was one of just a few companies that went to market with tobacco-free nicotine pouches. The brand underwent a massive redesign in 2020 to establish Dryft as a leader in an aggressive market.
Packaging, point-of-sale, and website overhauls were just a few of many touchpoints I worked on with the goal of boosting customer experience and overall performance of the brand against competitors. With the re-launch of Dryft's website and new branding, sales went up over 400% YoY in 2020 compared to 2019.
BLENDER
3D Modeling
Part of the rebrand efforts included label and can design. We modernized the label with a scientific feel and brought color to the cans themselves to help them "pop" on shelves against competitor products. Using Blender, I created 3D models of all our products (including the pouches) in order to create a library of hyperrealistic photography. This gave us full control of compositions and bolstered the look of our visual assets, from physical PoS signage to the new e-commerce website.
HOW IT WAS USED
Marketing Assets and Point-of-Sale
Having full control over hyperrealistic photography meant I was able to produce unique, eye-catching materials for use on the web and at point-of-sale locations.
PACKAGING
With the rebrand, we strove to provide our consumers with an exceptional customer experience. Providing a subscription service and delivering the product straight to the customer’s door was part of that effort, and the design team elevated the experience with premium custom packaging.
PACKAGING
With the rebrand, we strove to provide our consumers with an exceptional customer experience. Providing a subscription service and delivering the product straight to the customer’s door was part of that effort, and the design team elevated the experience with premium custom packaging.
